FORA, the Future of Retail Alliance, seeks to provide a forum for discussion of the important issues facing the retail industry today.

In ancient Rome, fora were the marketplaces and public squares where people gathered to conduct business, listen to speeches and watch triumphal processions. That lively atmosphere is something we’d like to re-create here, with articles that start conversations, bridge divides, and foster understanding.

Through an open and frank discussion of the issues we face we will gain a better understanding of the future of retailing in the United States and around the world.