As a retailer, in those last few weeks of the year, it’s hard to think about anything except the rush of customers, getting all your stock out on the floor and making sure that all of the planning comes together with great execution. I would explain to friends that for me, this was the World [...]
Dave Rodgerson
- http://www.ibm.com/smarterplanet/ca/en/consumer_advocacy/ideas/index.html
- Dave Rodgerson is the senior managing consultant for IBM’s Retail Strategy & Transformation practice, and he plays a very active role with the National Retail Federation, the Retail Council of Canada and the Conseil Québécois du Commerce de Détail.
Posts by Dave Rodgerson:
IBM Report Details Not Just How Much is Spent But How It’s Spent
In 2012, the coverage of Black Friday and Cyber Monday became as much a part of the story as the actual shopping that was being reported. This is thefifth year that IBM has prepared its Holiday Shopping Report, and it was able to report in near real time the kind of activity that was under [...]
Retailers Need More Than Fun When It Comes to Gamification
Consumers have been exposed to games when they shop for decades. As far back as 1896, grocers distributed Green Stamps that were collected to earn shopping rewards. How many times as a kid did you open a box of Cracker Jacks to find a small toy tucked inside? Even the cereal box tops that kids [...]
Experiments in Augmented Reality Hint at Its Potential for Retailers
I first learned of augmented reality about four years ago when it started finding its way out of the research lab. Being quite excited about its potential I called a friend in California and asked him if he had heard much about this new technology. He laughed and said “Dave, I live in Los Angeles, [...]
With Mobile Payments, Keep Your Options Open
A few years ago, Wired magazine invited its readers to come up with how they envisioned “the future of money.” It was a lighthearted look at how currency would incorporate some of the new technologies that are more common in places other than legal tender, even going so far as to suggest that a country [...]
Consumers Ready for New Ways to Connect – and Shop – Online
People are connected so many ways with technology; smart phones, tablets and computers are the ones we think of most often. Now we’re seeing a new generation of devices that connect us with one another and our online experience. Gaming and entertainment systems like Playstation and AppleTV are just beginning to serve as a way [...]
Retailers: It’s Less What You Say and More What You Hear
When I talk with retailers most of them express concerns about how they can use technology to reach their audiences effectively. “There’s too much noise on digital channels, how can I be heard?” The answer comes not from being louder than everyone else. It comes from listening better than anyone else. Retailers are trying to [...]