Smartphones have changed forever the information consumption habits of consumers. While those changes are most obvious in areas such as social networks, the news media and search engines, they have been perhaps most impactful in the retail industry. To find a shop, film, restaurant or the latest fashions, smartphone owners no longer hesitate to use [...]
- Georges-Alexandre Hanin is the founder of Mobilosoft, which creates mobile marketing solutions for retailers and brands. Launched in 2010, Mobilosoft has built a content management system that lets retailers build and manage their mobile sites. From that system, they can also manage dedicated couponing and text messaging campaigns. Mobilosoft has a presence in Belgium and France, and has websites in Belgium, France, The Netherlands, Germany, Luxembourg and Italy.
Posts by Georges-Alexandre Hanin:
It is not necessary anymore to go on about the number of smartphones in consumers’ pockets. With the spectacular growth in the area, yesterday’s figures may be out of date today. Given this growing trend, it is a pity that the majority of retailers (if we exclude the largest ones) either are not yet part [...]
Every day more websites get “mobilized;” and while mobile optimization should be good news for customers, that’s not always the case. Many agencies are basing their advice on responsive web design…
Seemingly every day, we read something about QR codes. Some authors destroy the technology while others say it’s a great marketing tool. In my opinion, QR…
As already mentioned before, you can offer many functionalities to your customers on their smartphones. The real question you need to ask yourself is: “what are the key messages they want from you?” From this starting point, you can decide the way you’ll present them. This question seems a bit complicated, but its answer is [...]