Imagine that you are playing a movie of the history of shopping in reverse. The film would start with someone checking out at Amazon. We would see people shopping at mass-market retailers, then back to a time when malls were the rage, to the era when department stores ruled, to small-town America’s general store, and [...]
- Ilana Rabinowitz is vice president of marketing at Lion Brand Yarn Company, where she focuses on marketing to consumers through e-commerce, social media and email. She blogs about marketing at Marketing Without A Net and Social Media Explorer.