Nikki Baird

Nikki Baird

http://www.rsrresearch.com/
Nikki Baird is managing partner at Retail Systems Research, the only research company run by retailers for the retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. She has written research and articles on topics ranging from in-store marketing and technology, store performance management, supply chain and multi-channel fulfillment, retailer-manufacturer collaboration, merchandising, and loyalty and promotions management. She has been quoted as a subject matter expert in The Economist, The New York Times, The Wall Street Journal, USA Today, and National Public Radio. She has been a retailer, a software provider and a consultant before becoming an analyst. She lives in Denver.

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