At Retail Systems Research we have been scratching our heads of late about the difference between Business Intelligence (BI) and Analytics. As a group we seem to have come down primarily on the side of the definition that describes analytics as the tool and BI as the output. In that context, BI is something bigger [...]
Posts by :
-
Data Collection and Analysis
IBM Report Details Not Just How Much is Spent But How It’s Spent
In 2012, the coverage of Black Friday and Cyber Monday became as much a part of the story as the actual shopping that was being reported. This is thefifth year that IBM has prepared its Holiday Shopping Report, and it was able to report in near real time the kind of activity that was under [...]
Black Friday, Cyber Monday and the Din of Irrelevant Analysis
During the past week — unless you were blissfully disconnected from all sources of media — you were likely inundated with news articles, tweets, posts and endless TV stories about Americans as weapons of massive consumption. Reporters and pundits alike pontificated about the significance of earlier and earlier store openings, the relentless quest for the [...]
CRM 3.0: New Tactics and New Users But Still a Tough Sell
Talking about customer relationship management in retail has been problematic for me for a very long time. I still get positive feedback, and reports from readers that it is still relevant, on research we published in 2007 on loyalty programs: “Getting Loyalty Programs Back to Loyalty.” CRM has long been a bad word in retail, [...]
Safeway’s New Approach Could Redeem Digital Coupons
Market basket analysis is a high-tech frontier of shopping, and so far it’s seen both hits and misses. Chains such as Target, Walmart and CVS have made headlines…