As a retailer, in those last few weeks of the year, it’s hard to think about anything except the rush of customers, getting all your stock out on the floor and making sure that all of the planning comes together with great execution. I would explain to friends that for me, this was the World [...]
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Multichannel Retail
Decoded Fashion Event Explores Technology’s Role in Fashion Retailing
Decoded Fashion’s inaugural London salon launched recently to a full house, with both the retail and digital industries present to watch a line-up of global pioneers – including Facebook, Google, Topshop and ASOS – discuss the blurring of fashion and technology. We heard how mobile shopping will have a huge impact on fashion-related holiday shopping, [...]
Smartphones Are Your Best Ally in SoLoMo Marketing
It is not necessary anymore to go on about the number of smartphones in consumers’ pockets. With the spectacular growth in the area, yesterday’s figures may be out of date today. Given this growing trend, it is a pity that the majority of retailers (if we exclude the largest ones) either are not yet part [...]
Increase in Omni-Channel Shopping Brings Opportunities, Challenges
First cable, then the Internet, Internet TV and now the ever-increasing smartphone market: The number of options vying for the consumer’s attention has skyrocketed. And while this rise in omni-channel shopping represents a significant opportunity for retailers, it’s also one of the six biggest challenges facing retailers today. Clearly, a retailer that offers multiple channels [...]
Consumers Ready for New Ways to Connect – and Shop – Online
People are connected so many ways with technology; smart phones, tablets and computers are the ones we think of most often. Now we’re seeing a new generation of devices that connect us with one another and our online experience. Gaming and entertainment systems like Playstation and AppleTV are just beginning to serve as a way [...]
Stores of the (Not So Distant) Future Will Need to Deliver A Seamless Experience
Retail as we know it will never be the same. Unlike at the turn of the century when anything online was all the buzz and virtual shopping startups an essential punt for any self-respecting venture capitalist, the future now demands a more technology embracing and consumer-centric approach to retail. Technology has empowered shoppers to define [...]
Report Confirms Consumers Expect Seamless Shopping
A new report based on an international survey confirms how much shoppers want — and expect — a seamless integration of retail experiences across online, social media, mobile and physical stores. The report from the consulting firm Capgemini, titled “Digital Shopper Relevancy,” surveyed 16,000 digital shoppers in 16 countries. Some 60 percent of respondents said [...]