Perhaps lost amid all the reports of Black Friday and Cyber Monday sales records was the fact that not all retailers cashed in, and not because consumers didn’t want what they sell. To the contrary, customer demand deluged those retailers, who responded by floating the big holiday fail whale because their sites couldn’t handle the [...]
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Online Retail
Cyber Monday Sets Record. Are We Surprised?
Americans spent the weekend shopping, increasingly online, so they surely left nothing for Cyber Monday, right? Well, plenty of outlets today are declaring Monday online shopping’s biggest day ever. IBM Digital Analytics Benchmark, which tracks e-commerce transactions from more than 500 retailers, said online sales on Monday were up 30 percent from Cyber Monday a [...]
What the Black Friday Numbers Really Mean
Plenty of us who follow retailing have been talking for some time about the convergence of in-store and online shopping experiences and how consumers are being empowered by the new choices being afforded them by technology. The Black Friday weekend offers us some of the most compelling evidence yet of what I’ll call the Power [...]
Black Friday Shopping on Amazon — In Real Life
As shoppers decide whether to do their Black Friday shopping in a store or online, they’ll no doubt weigh the less-than-pleasant aspects of each experience. Some of the frustrations of paying for products online were parodied in Google Analytics in Real Life – Online Checkout, which has more than 650,000 views on YouTube. That video [...]
Black Friday and Beyond: 5 Shopping Tools for Happier Holidays
More and more holiday shoppers are looking for inspiration online, according to the National Retail Foundation, which recently published a survey saying that 47.3 percent of consumers will look online for holiday gift ideas this year. Interestingly, that’s a higher percentage than the 45.2 percent who said they’d look for ideas in stores. Online shopping [...]
Is This the Death of Black Friday?
Black Friday is a week away, and the news is full of stories anticipating retailing’s version of New Year’s Eve. But this year will be different – a lot different, I think – so much so that I wonder if Black Friday as we know it is dying. The designation of the day after Thanksgiving [...]
For 2012, Mobile Shopping’s Going Big Time
There’s plenty of optimism about holiday sales this year, and why not? The convergence of online and in-store experiences continues to pick up speed. Retailers have recognized the huge opportunities in mobile retail. And the popularity of tablet computers has opened the way for a new wave of shoppers who never leave home. If 2011 [...]
What Are Smart Retailers Really Selling?
Retail was founded on a very simple principle: to acquire and make available for people that which they could not easily or affordably obtain on their own. Thus, buying wholesale and selling retail was – and is today – a service to the community. Whether the true need of the consumer was convenience or access to [...]
What Are the Best Retailers Really Selling?
Retailing was founded on a very simple principle: to acquire and make available for people that which they could not easily or affordably obtain on their own. Thus, buying wholesale and selling retail was – and is today – a service to the community. Whether the true need of the consumer was convenience or access to [...]
Why Shopping Cart Abandoners Make the Best Customers
Despite the many improvements made to e-commerce websites over the past few years, shopping cart abandonment rates remain very high. But it turns out that customers who fill up their carts only to abandon them turn out to an online retailer’s very best customers. That’s because people who abandon carts are more likely to return [...]