When has shopping not been social for young women? Gabbing about great finds is a core value of female relationships. Now, young Millennials are taking to the web to share their passion for fashion with both friends and strangers via shopping-haul videos — and retailers are eager to get their products on camera. “Haulers” make [...]
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Social Shopping
Retailers: It’s Less What You Say and More What You Hear
When I talk with retailers most of them express concerns about how they can use technology to reach their audiences effectively. “There’s too much noise on digital channels, how can I be heard?” The answer comes not from being louder than everyone else. It comes from listening better than anyone else. Retailers are trying to [...]