Mikael Karlsson, mobile marketing manager for Volvo, shocked the audience at the 2012 Apps World conference when he described augmented reality as an overhyped marketing gimmick. Commenting that it could be “a great installation within retail stores” but is currently just a technically limited pipe dream. AR is a heavily discussed topic at the moment. [...]
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augmented reality
Lessons from the Mobile Marketing & Commerce Forum
I recently attended Internet Retailer’s Mobile Marketing & Commerce Forum; and instead of attempting to organize everything I learned into some kind of story or structure and say that it all ties nicely together, I’ll give you a taste of what I experienced, which is an onslaught of lessons, factoids, and experiences shared by every [...]
Experiments in Augmented Reality Hint at Its Potential for Retailers
I first learned of augmented reality about four years ago when it started finding its way out of the research lab. Being quite excited about its potential I called a friend in California and asked him if he had heard much about this new technology. He laughed and said “Dave, I live in Los Angeles, [...]