As shoppers decide whether to do their Black Friday shopping in a store or online, they’ll no doubt weigh the less-than-pleasant aspects of each experience. Some of the frustrations of paying for products online were parodied in Google Analytics in Real Life – Online Checkout, which has more than 650,000 views on YouTube. That video [...]
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big-box stores
What Retailers Are Learning About Offering Wi-Fi
An element of the ongoing debate over showrooming is whether retailers should offer Wi-Fi in their stores. While some retailers have drawn a virtual line in the sand, others have rushed to meet the growing consumer demand for the service. And they’ve made some interesting discoveries. First and foremost, free Wi-Fi has come to be [...]
The Rest of the Best Buy Story and Why It Matters
There’s been no shortage of news about Best Buy, and much of it looks bad. Predictably, most of the media coverage is focused on layoffs and store closings; and much of the blame is on showrooming. But Best Buy is taking steps that show it’s prepared to compete in a rapidly changing retail environment — [...]