Smartphones have changed forever the information consumption habits of consumers. While those changes are most obvious in areas such as social networks, the news media and search engines, they have been perhaps most impactful in the retail industry. To find a shop, film, restaurant or the latest fashions, smartphone owners no longer hesitate to use [...]
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customer loyalty
Customer Loyalty in a Mobile World
With smartphones in the hands of so many consumers, customer loyalty has been forever changed. And while mobile has caught the interest of retailers, some are not sure yet how to exploit it to manage long-term relationships. It’s abundantly clear that mobile provides an unprecedented opportunity for brands, retailers and shoppers to connect with one [...]