Remember the adage that a happy customer will tell one person and an unhappy customer will tell ten? Now, with social media, an unhappy customer can tell hundreds if not thousands of people instantaneously. The result is a new type of customer who expects real-time response to concerns and complaints and is quick to turn [...]
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Stores of the (Not So Distant) Future Will Need to Deliver A Seamless Experience
Retail as we know it will never be the same. Unlike at the turn of the century when anything online was all the buzz and virtual shopping startups an essential punt for any self-respecting venture capitalist, the future now demands a more technology embracing and consumer-centric approach to retail. Technology has empowered shoppers to define [...]