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    mobile retail

    Will Apple and Google Rule Customer Loyalty in Mobile?

    Smartphones have changed forever the information consumption habits of consumers. While those changes are most obvious in areas such as social networks, the news media and search engines, they have been perhaps most impactful in the retail industry. To find a shop, film, restaurant or the latest fashions, smartphone owners no longer hesitate to use [...]

    Better for Retailers: Phone or Tablet? — Yes

    Various retailing research continues to discuss the relative value of smartphones and tablets; and while it’s clear both devices have strengths, it’s not like we have to decide between them. Both tablets and smartphones have a place in the seamless shopping experience smart retailers know is our future. The real question is how to refine [...]