Smartphones have changed forever the information consumption habits of consumers. While those changes are most obvious in areas such as social networks, the news media and search engines, they have been perhaps most impactful in the retail industry. To find a shop, film, restaurant or the latest fashions, smartphone owners no longer hesitate to use [...]
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Smartphones Are Your Best Ally in SoLoMo Marketing
It is not necessary anymore to go on about the number of smartphones in consumers’ pockets. With the spectacular growth in the area, yesterday’s figures may be out of date today. Given this growing trend, it is a pity that the majority of retailers (if we exclude the largest ones) either are not yet part [...]