As a retailer, in those last few weeks of the year, it’s hard to think about anything except the rush of customers, getting all your stock out on the floor and making sure that all of the planning comes together with great execution. I would explain to friends that for me, this was the World [...]
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omnichannel retail
Are Next Best Offers the Next Big Thing?
Quick quiz on predictive modeling: If a grocery-store shopper suddenly starts buying diapers, does it make sense to send him coupons for baby wipes, toys and … beer? Surprisingly, that’s what U.K. grocer Tesco tried. And it worked. Because Tesco dug deeper into the buying patterns of the store’s Clubcard holders and found that new [...]
Consumers Ready for New Ways to Connect – and Shop – Online
People are connected so many ways with technology; smart phones, tablets and computers are the ones we think of most often. Now we’re seeing a new generation of devices that connect us with one another and our online experience. Gaming and entertainment systems like Playstation and AppleTV are just beginning to serve as a way [...]