In 2012, the coverage of Black Friday and Cyber Monday became as much a part of the story as the actual shopping that was being reported. This is thefifth year that IBM has prepared its Holiday Shopping Report, and it was able to report in near real time the kind of activity that was under [...]
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online retail
What the Black Friday Numbers Really Mean
Plenty of us who follow retailing have been talking for some time about the convergence of in-store and online shopping experiences and how consumers are being empowered by the new choices being afforded them by technology. The Black Friday weekend offers us some of the most compelling evidence yet of what I’ll call the Power [...]