In 2012, the coverage of Black Friday and Cyber Monday became as much a part of the story as the actual shopping that was being reported. This is thefifth year that IBM has prepared its Holiday Shopping Report, and it was able to report in near real time the kind of activity that was under [...]
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showrooming
Lessons from Australia: Back to the Future
At this summer’s Online Retailer conference and expo in Australia, the biggest attitude difference that I saw between Australian and U.S. retailers emerged during a panel session at the event. The panelists spoke about a brick-and-mortar executive attitude that apparently is prevalent right now in Australia. The attitude can be summed up like this: “If [...]
Lessons from Australia: Life Without Amazon
I had the privilege of spending a week this summer in Sydney, Australia, attending the Online Retailer conference and expo. I was really excited to go not least because it was my first opportunity to go to Australia, but also because I was very interested to get an on-the-ground glimpse of Australian retailing and how [...]
Less-Fearful Retailers Still See Showrooming as a Fight
Some of the news coverage of a recent BDO survey of retail CFOs indicates that while some retailers are feeling less threatened by showrooming, they still think of terms of fighting the trend rather than using it to their advantage. This year’s BDO Retail Compass Survey of CFOs was the subject of a Thomson Reuters [...]
At Shop.org Summit, A Focus on Better Experiences Online
This week’s Shop.org Annual Summit in Denver was an exciting event with a mix of e-commerce merchants, marketing solutions, and everything in between. From small up-and-coming companies to industry titans, the showroom floor was full of different vendors spread across a few key themes. The focus on mobile and social is no surprise, but it [...]
Showrooming Is About More Than Price
Retailers continue to discuss showrooming as if it were a wildfire to be stamped out instead of a reality that affords them some new opportunities to connect with consumers. This spring I was in London speaking at the Rutberg Summit and half the audience questions were about showrooming, when a consumer sees a product at [...]