Decoded Fashion’s inaugural London salon launched recently to a full house, with both the retail and digital industries present to watch a line-up of global pioneers – including Facebook, Google, Topshop and ASOS – discuss the blurring of fashion and technology. We heard how mobile shopping will have a huge impact on fashion-related holiday shopping, [...]
Posts by :
-
social media marketing
Retailers: It’s Less What You Say and More What You Hear
When I talk with retailers most of them express concerns about how they can use technology to reach their audiences effectively. “There’s too much noise on digital channels, how can I be heard?” The answer comes not from being louder than everyone else. It comes from listening better than anyone else. Retailers are trying to [...]